Full Tilt began 2015 as the fourth most popular poker site worldwide, averaging 1,800 players on its cash tables. Currently, FTP sits in eighth place on the global rankings of PokerScout, with just 1,000 players frequenting ring games – on average.
That decline since January 1 amounts to a 44.4% drop in action, a rather sharp tumble that can at least be partially attributed to the summer season. Other reasons may include an industry trend toward lottery-style SitNGos, as a number of players who could previously be found on cash tables have abandoned them in favor of the hyper-turbo games, known as Jackpot SitNGos at Full Tilt.
But player traffic will likely be increasing at Full Tilt in the coming weeks and months. There is a buzz in the air surrounding Full Tilt, coming on the heels of recent announcements that have caught the attention of a number of players. Here are a couple reasons why player traffic should improve.
Reason #1 – Commitment to “Reshaping Online Poker”
About two weeks ago, Full Tilt Managing Director Dominic Mansour let it be known via a blog post that changes were coming to the poker room. While the full extent of those changes have yet to be revealed, Mansour did inform the masses that a new player loyalty program was on the horizon, and that leveling the playing field between pros and casual players was necessary for the good of Full Tilt in particular, and poker in general.
Mansour wrote about shaking things up a bit in order to accomplish the goal of attracting more recreational players and allowing their poker-playing experiences to be good ones. Citing the need to reshape online poker, Full Tilt has promised a commitment to that effect and I’m betting that that commitment will not go unnoticed by players. It has already taken hold thanks to reason #2 as stated below.
Reason #2 – Hiring Marc Kennedy as Player Ambassador
Full Tilt recently signed one of its Black Card Pros, Marc Kennedy, to act as a liason between players and management. Kennedy will be the voice of the players, first listening to player ideas and concerns before relating that information to the honchos at Full Tilt who make the decisions regarding gameplay and poker room ecology.
This was and is an outstanding idea, giving players a man to go to with their gripes and suggestions who is not directly on the side of management, but rather a player like themselves who can fully understand the players’ side of any issue. I believe that other poker rooms will soon follow the lead of Full Tilt in this regard, as well they should.
More changes at Full Tilt will be announced in due course, according to Mansour, that will make the picture more clear as to what players can expect. But the initial moves of committing toward recreational players and naming a Player Ambassador look quite promising for the future.