British bookmaker StanJames.com has taken to the streets of Manchester to promote its gambling offerings by reaching an agreement to advertise its services on taxicabs for the next twelve months.
Painted green and advising onlookers to “Bet Now On Your Mobile,” the taxicabs also display the words “Stan” and “James” on the passenger doors. The latest marketing ploy ties in the mobility of taxi travel with the availability of mobile gambling, as Stan James encourages wagering via Android, Apple and Blackberry devices. Also adorned on the cabs is a promotional code that will allow the company to determine the effectiveness of the rolling ad campaign.
Stan James was established in 1973 and currently has more than 100 physical betting shops throughout the UK. The company features Betting In-Play, which allows for odds and prices of sporting events to be adjusted or updated while the contest is in progress.