Phil Ivey, considered by many to be the best all-around poker player in the game today, has launched a new website designed to teach players how to be successful on the felt.
The winner of eight WSOP gold bracelets and over $17 million in live tournament action in his career, Ivey has set up IveyPoker.com and has recruited big-name pros such as Jennifer Harman, Patrik Antonius, and 2012 WSOP Main Event final tablist Greg Merson.
“I want to teach the world how to play better poker,” Ivey told ESPN Playbook. “I feel like there’s a big hole in the poker community. I speak with people all the time about poker, and people say they’d love to learn how to play but they don’t know where to start. It’d be nice to teach people how to play the correct way.”
The website will provide free video instruction to anyone who’s interested in bettering his or her game. Plans are in the works to add more pros to the mix, but they have to live up to lofty standards imposed by Ivey himself.
“I’m always looking for new players,” Ivey said. “Not only do they need to be good players, but they need to be able to teach winning poker. I’m going to be very careful about who I select.”
In addition to providing poker instruction, Ivey will likely face questions about the Full Tilt fiasco in the future. As one of the site’s sponsored pros and the face of Full Tilt for quite some time, many in the poker community are interested to hear his thoughts on the subject.
Ivey was never charged with any wrongdoing in the financial mismanagement of the company. His lawsuit against Full Tilt seeking to be released from his contract was criticized by former board member Howard Lederer as contributing to the company’s downfall. Ivey plans to eventually address the issue.
“There’s a lot I’d like to say to all of the poker players who were on that site,” Ivey said. “But unfortunately, given the legal ramifications, I’m still unable to comment on it. However, when the time is right—and it should be soon—I look forward to all the questions.”
The new website launched over the weekend and players can sign up now at IveyPoker.com to get on the mailing list and obtain free points for the upcoming release of a Phil Ivey poker game.