BetVictor has announced a sponsorship agreement with the World Matchplay Darts championship that commences on July 20 in Blackpool.
Betfair had sponsored the event the past two years, but chose not to lend its name to this year’s championship. Betfair will instead sponsor the World Snooker Championships.
Prior to Betfair, SkyBet sponsored the world darts competition in 2010. For an entire decade previous to 2010, Stan James headlined the sponsorship duties of the World Matchplay Darts championship.
“These are very exciting times in the world of darts and after a magnificent World Championship and Premier League, we are delighted to lend our name to the BetVictor World Matchplay from the iconic Winter Gardens Blackpool,” BetVictor marketing director Karl Riley told eGR.