WSOP.com has surpassed Ultimate Poker in player traffic in slightly less than seven weeks since launching on Sept. 19.
The latest posted rankings at PokerScout show WSOP.com averaging 129 cash game players in a seven-day span, edging out the 123 found on UP ring game tables during the same timeframe.
As the only real-money legalized online poker rooms in Nevada, the two have been battling for market share since fall began. A number of promotions have been available to residents and tourists within Nevada at both sites, with WSOP.com finally pulling ahead for the first time.
WSOP enjoys remarkable brand name popularity based on operating the premier live poker tour for more than four decades. That popularity is now paying off in the realm of Internet poker, as more players are logging on at the Caesars site.
UP had benefited from a first-to-market advantage for almost five months after making its historic debut on April 30. But that edge is seemingly now gone despite the recent additions of Omaha and Omaha Hi/Lo to its menu of available poker games.
The WSOP Main Event, poker’s most celebrated live tournament, has just concluded at the Rio in Las Vegas. It is highly likely that the hoopla surrounding WSOP final table action that saw Ryan Riess take home a gold bracelet and more than $8 million persuaded a number of Nevada residents and tourists to turn to the WSOP.com poker site.
Many industry insiders are of the mind that WSOP.com will continue to garner a larger portion of the market share in Nevada, which finds only about 2.7 million folks calling the state their home. Additional poker sites such as South Point Poker and an offering from Treasure Island will soon be coming aboard in Nevada. But WSOP.com will likely outpace those sites in player traffic as well due to marketing efforts that capitalize on outstanding name recognition.