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Will Unibet's Standalone Poker Site Achieve its Goals?

Unibet launched its independent poker site today with an eye toward attracting recreational players and making the game fun and rewarding for newbies and grinders alike.

With the ability to change avatars and screen names three times each day, as well as disallowing HUDs and poker-tracking software, players can compete on the Unibet felt rather anonymously and without being targeted. While those factors tend to force grinders to seek other online poker rooms, Unibet’s goal is to keep its hardcore regulars happy by reducing the rake to a level below typical industry standards at the lower stake tables.

A focus on missions and achievements at the new Unibet Poker also gives players goals to shoot for in addition to scooping pots and winning cash. New state-of-the-art graphics, a redesigned lobby, and a €500 play through bonus available to all players are some of the perks waiting for those who either make the jump from MPN with Unibet, or for new signups wanting to be part of a new and exciting poker room.

The departure from MPN will become official on March 2. Until that time, Unibet players can choose either the new Unibet Poker site or continue playing on what the website calls “Old Poker” at Microgaming’s MPN.

MPN, which recently dropped out of the top ten in PokerScout’s global online poker traffic ranking, is likely to lose a considerable amount of traffic once Unibet is officially gone in early March. One industry insider predicted that cash game traffic at the network could fall as much as 25%.

MPN will continue to draw players from stable skins such as StanJames, BetVictor, Betsson, 32Red and Betsafe. But with Unibet out of the lineup and the possibility of player defections from other skins finding their way to Unibet due to the novelty of playing at a new poker room, Unibet may end up with a player base similar to that of SkyPoker.

Details of the player loyalty program at Unibet will be revealed on Saturday, the website states. Early indications are that the most loyal of Unibet players will find rewards greater than they have been accustomed to receiving from the Unibet Plus scheme.

Will this exit from network poker by Unibet under a new philosophy geared toward greater enjoyment by casual players and enhanced rewards for grinders allow the poker site to achieve its goal of finding a satisfied and balanced ecology of players within its new standalone poker offering? And will other poker skins follow suit?



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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.