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Unibet 18th in Online Poker Player Traffic

Unibet’s standalone poker site ranks itself 18th in online poker player traffic on its first day of action operating independently after closing down its room on MPN.

That information comes from a 2 + 2 post by Unibet representative ‘Sciolist’ yesterday morning on a thread dedicated to updating and solving the dilemmas of Unibet players. The new Unibet poker room will not be providing a feed to independent poker traffic-tracking website PokerScout.

“Just thought I’d mention,” posted the Unibet rep, “506 cash game seats at the moment. That’d put us 18th in the world at the moment according to PokerScout, and 7th for .com stand-alone sites. MPN on 689 at the moment according to PokerScout.”

Unibet elected to break free from the constraints of being a skin on a poker network to strike out on its own with a soft launch on February 19. The new site was to operate alongside the “Old Poker” site on MPN until the scheduled date of March 2. Unibet shed its old skin for good earlier this week and the results, according to the numbers provided by the site itself, look encouraging.

“To be fair, we’ve ‘bribed’ a lot of those with the free €10,” Sciolist further posted with regard to a bonus offer, “but that’s not a bad start for this time of day [8:24 a.m.] on our first full day.”

Unibet is aiming to cater to casual players by forbidding poker-tracking software, allowing screen name changes thrice daily, taking very low rake at the micro-stakes levels, and encouraging the accomplishment of missions. That certainly doesn’t sound like a poker room that grinders will flock to and Unibet is aware of that.

“We’re definitely going to lose some regulars,” the rep stated. He added that Unibet executives felt the need to go in that direction “to try to stop the decline of poker at Unibet.”

Regulars who do stick around will be pleased to know that Unibet unveiled a temporary loyalty scheme that will run through the month of March. A more permanent VIP plan will be forthcoming.

“Our general attitude is that we want to encourage casual players to play more,” Sciolist continued. “We want to keep our regulars happy, but our main focus is on casual players instead. But regardless of what type of player you are, we’re interested in what you have to say because we want you to keep playing on our site (ideally more than you did on the old!)”



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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.