In an effort to capture a larger share of the Nevada Internet poker market, Ultimate Poker (UP) has entered into a partnership with the El Cortez Hotel and Casino.
Similar to a previous agreement brokered between UP parent company Ultimate Gaming and Peppermill Resorts in northern Nevada, players at El Cortez can deposit and withdraw funds for UP at the casino cashier. El Cortez will also promote UP, extolling the advantages of playing online to its live casino customers, the Las Vegas Sun reported.
The El Cortez was recently named to the National Register of Historic Places with its origins traced back to 1941. With mob bosses such as Meyer Lansky and Bugsy Siegel on a list of former owners and the casino’s architecture continuing to hold onto that of a bygone era, the El Cortez has a certain antiquated flair that is arguably lacking in modern gaming establishments.
UP trails WSOP.com by a 3 to 1 margin in cash game player traffic and is hoping to make up some ground by aligning with various casinos, a collaboration that has now reached more than 20 when counting its own Station Casinos. The margin had been 2 to 1 prior to the 45th annual WSOP and thousands of players rolling into town on May 27, PokerScout reported.
The WSOP has reached its conclusion for now as the Main Event final table formed yesterday. The nine final tablists will break and prepare for a showdown in November to declare a winner. Online player traffic within the Nevada market will likely pull closer together between UP and WSOP.com now that the pros (and amateurs) have headed home.