In just a few days since taking over the Cake Poker Network, Lock Poker has managed to nearly double in size under the re-branded name of the Revolution Gaming Network.
Since leaving the Merge Gaming Network and aiming for leadership in market share among poker networks still accepting U.S. players, Lock Poker has caused Merge to lose roughly 25% of its player traffic, according to the latest PokerScout tabulations. However, Revolution’s traffic increase is larger than Merge’s loss of players, which means that Revolution has managed to recruit players who never played at Cake or Merge previously.
Prior to the June 1 launching of Revolution, Merge had three players for every one player logging on at the Cake Network. Merge still holds a slight lead over the new network, but it is now a very close margin. As of this writing, 1,689 cash players are looking at hole cards on the Merge Network, while 1,387 players are checking out the new graphics at Revolution Gaming.
Public poker forums are buzzing with talk of Revolution paying rakeback to its players hourly instead of weekly. That’s in addition to the new promotions instituted upon launching, such as an industry-leading 36% rakeback, a huge deposit bonus, a $1 million rake race, and a revamped player loyalty program. It remains to be seen whether the promotions and marketing strategy of Revolution Gaming will keep players there over the long haul, or whether the excitement of a new U.S.-friendly network will peter out over time.