Affiliate powerhouse PokerStrategy has announced that its partnership with bwin, PartyPoker and WPT Poker has ended. All promotional activity has ceased as of December 28.
New players will no longer be able to sign up to bwin.party sites via PokerStrategy.com, though existing accounts will continue to receive StrategyPoints until the end of 2015.
PokerStrategy did not release details explaining why the affiliate contract was terminated. “Unfortunately, we cannot provide any further information,” a statement read.
The news follows the July 15 announcement that PokerStrategy ended its contract with 888 Poker. While affiliate revenues have contracted, the company has opened new avenues of exchange. Last month, for example, PokerStrategy launched Tradimo.com, a training site for financial trading.
The poker portal hopes to convert clients from its database of more than 6 million players. After completing a training program similar to its online poker school, potential traders are paired with brokers to start their accounts.
The multimedia model has been highly successful for PokerStrategy. With Tradimo and other soon-to-be launched projects, the company will continue to use its player database to diversify as affiliate margins are squeezed in an industry under pressure.
Major poker operators are shifting from the affiliate model to seeking potential players directly. In addition to bwin.party, a notable example: PokerStars-owned Full Tilt, who confirmed that former affiliate deals would not continue and revamped its rewards system earlier this autumn. Gone are the days of exclusive deals and large bonuses. Smaller poker sites and affiliates have shut up shop, as a result, and the industry will continue to consolidate.