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PokerStars Survey Hints At Online Gambling Expansion

PokerStars choke hold on the online poker industry that was extended further by last month’s purchase of Full Tilt Poker via negotiations with the U.S. Department of Justice may not be enough for the world’s largest poker site.

Many players at PokerStars have recently received a survey from the Internet site inquiring about their betting habits, particularly if they are regular sports bettors or frequently gamble at online casinos. The survey leads one to believe that Stars is looking to expand its online gambling offerings to include sports betting and casino games.

Apparently, some survey recipients were concerned that the survey was not legitimate, as it appears to be from a third-party. However, an announcement was placed at the PokerStars website intended to allay fears of players who believe the survey to be some type of scam.

“If you have recently received an invitation to take part in an online research survey about PokerStars, please rest assured that this survey is valid and is being conducted using third party survey software, Zoomerang,” said a post at the PokerStars site. “We at Pokerstars are interested to find out how we can improve the online experience for all of our players, and from time to time, we send surveys to our players to help us achieve this objective.”

A foray into sports wagering and casino gambling seems a logical choice for the top poker site, as their dominance in the world of online poker may reach its peak with the re-launching of Full Tilt set for early November.


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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.