Insistent in getting their foot in the door in the U.S. online poker market, PokerStars has launched a free-play mobile application for both iOS and Android devices.
Although the PokerStars.net app is available for download in markets worldwide, the free-play offering is aimed directly at U.S. players. The app allows players to access tournaments and fast-fold Zoom tables in Texas Hold’em and Omaha games. Players also have the capacity to multi-table and chat with their opponents.
PokerStars’ app has been available since April 4 in Android’s Google Play store and Apple’s App Store in certain iPad and iPhone variations. Two months ago, the free-play poker app made its debut as a closed beta version on Facebook and has built up a customer base of over 9,500 active monthly users, eGR reported. PokerStars.net currently trails only Zynga Poker in play-money player traffic figures tabulated by PokerScout.
PokerStars has been desperately trying to find its way into the U.S. market following the Black Friday indictments in April of 2011 that forced the top poker site from servicing the American market. The company negotiated with the U.S. Department of Justice and purchased the assets of Full Tilt Poker last year, seemingly getting in the good graces of U.S. prosecutors and admitting no wrongdoing despite ignoring the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006.
PokerStars is also trying to wrangle their way into U.S. online gaming by bidding on the Atlantic Club Hotel and Casino in New Jersey. That purchase has met resistance by the American Gaming Association, who said the company has built its business “on deceit, chicanery and the systematic flouting of US law.” In Delaware, PokerStars is one of 14 applicants hoping to participate in that state’s online gambling regime. Nevada has seemingly shut out PokerStars with “bad actor” legislation that will keep the company out of the Silver State at least until 2018.