Bwin and PartyGaming, whose merger in 2011 resulted in the formation of Bwin.party Digital Entertainment, has announced that the affiliate programs of Bewinners and PartyPartners are one step closer to merging.
Bwin told PokerUpdate that affiliates will soon "be able to promote all our products from one next-generation platform." Just as the companies have integrated, the affiliate programs will follow suit, allowing for easier account management from one location. The new worldwide affiliate program is set to kick-off with the Spanish market.
Bwin.party is known worldwide as the largest publicly traded Internet gambling company. PartyPoker is its main poker offering, with Bwin poker also available on the Ongame Network. In sports betting, the company is unmatched, offering more than 30,000 different bets daily in over 90 sports.