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Paf Preparing Relaunch in Spain

After closing its poker product in Spain last February due to low player traffic numbers, Paf is preparing a relaunch in the future that will give players a new online poker-playing experience.

Without releasing specific details, the Åland-based gaming operator promised to re-enter the Spanish market. Paf was awarded an egaming license in Spain in June of 2012 and took over Unibet’s customer database during that month. The site closure roughly three months ago was seen as only temporary.

“We really want to have a poker product in Spain so we are currently looking into our options and hope to relaunch poker soon again with a better customer experience,” said Paf director Anders Wiklund.

The company recently released 2012 financial reports that saw it surpass €100 million. That total was a 9% increase over 2011 numbers, with group operating profits climbing almost 26%.

Last year, Paf also enjoyed improving market share numbers in Estonia of 20%. The prior year, the company entered the market in Q1 with only a miniscule 1.5% share of the market. Part of the increase is attributable to Paf buying out the minority shareholders of Spordiennustus in Estonia during fiscal 2012.

Paf’s market numbers are shifting along with its executive personnel. Former deputy Chief Executive Officer Thomas ‘Pitchi’ Lundberg left in February of 2012. His successor, Johanna Backhholm, was not named until almost a year later in March of 2013.



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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.