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Paf Group to Join Microgaming

The Paf Group, the Åland Islands-based gaming operator, has announced plans to join the Microgaming network.

The Paf poker client will be rolled out early next year, according to reports. The company will keep its current platforms on Ongame and Boss media; the Microgaming deal is a “complement that will bring added value to customers.”

“[Microgaming’s] product combined with a strong support for our strategy execution made our choice very easy. We look forward to working with them into the future,” said Anders Wiklund, director of Paf.com.

In migrating to Microgaming, Paf will join fellow Nordic-facing operators Betsafe and Unibet.

“The technological and managerial advances we have made with the MPN over the last year make it the natural choice for operators, and we are confident that the MPN will meet all of Paf’s requirements,” added Lydia Melton, head of network games at Microgaming.

The Paf Group has a somewhat unique background. Founded in 1966, the company was established by a handful of charitable organizations and donates its profits to local causes. Paf reported sales of €96.3 million, generating earnings of €21.0 million, in 2011.

Microgaming told PokerUpdate that it is currently in advanced discussions with other companies looking to join the network. The list of migrating rooms and operators has been growing of late. BetVictor recently launched a platform on the network, while iGame Malta will follow suit shortly.  

 

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