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News Bite: Bewinners and PartyPartners Combine Affiliate Programs

Bewinners and PartyPartners have announced today that the two affiliate programs will merge by the end of the year.

“You’ll be able to promote powerful PartyPartners brands like PartyPoker, alongside the recognised bwin brands that you market today,” read an email sent to bwin affiliate accounts.

The two will combine to form one of the industry’s largest affiliate programs, and “the move indicates that the two platforms will merge liquidity in the near future,” a source close to the deal told PokerUpdate.

Bwin is expected to migrate traffic to the PartyPoker platform in the first quarter of 2012.

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