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New 'Innovative' PartyPoker Software to Launch in August 2013

As PokerUpdate recently reported, the new product will offer unique social features and a differentiated player experience by introducing missions and achivements. No additional information is yet available on the exact features of the new software other than the emphasis that it will be socially adept and include some degree of gamification.

Party have clearly shifted their strategy in a bid to cater their product toward the recreational player, a strategy it hopes will help create a more enjoyable playing experience and retain the player’s durable interest in the product. Not only that, but if Party can manage to strike a chord between gamification and online poker, they may be able to grapple back some of the liquidity which has seen iPoker and 888Poker leap above them in the traffic rankings, according to Pokerscout.

The emphasis on providing its customers with a product which exudes genuine fun and excitement over a product designed simply to assist players in logging thousands of hands is surely a more viable product in the long-run, but whether Party can truly revolutionize online poker with their new software remains to be seen.

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