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InterPoker’s Migration to Ongame May Save the Network

InterPoker is set to leave the International Poker Network and join Ongame in early 2013. Although no official announcement has yet been made, the news is almost certain. The poker site (along with InterCasino) is owned by Amaya Gaming, which purchased the Ongame network on October 1.

InterPoker’s migration will be a tale of two stories. For IPN/Boss, the move will represent the loss of one of the network’s largest skins. According to PokerScout, traffic has dropped nearly 50% in the last twelve months, and the departure of InterPoker (a quarter of network traffic, by some estimates) will only worsen the decline.

For Ongame, once teetering towards death, Amaya’s acquisition may save the network. Or help prop it up, at least. Sources close to the skin estimate that InterPoker will add a player database of more than 200k. Ongame, dubbed a “surplus asset” following the merger of bwin and Party last year, will welcome the traffic boost.

InterPoker isn’t the only ones migrating. Redbet recently left IGT for Ongame after the IGT Poker network, formerly known as Entraction, announced plans to shut down by December 11. Redbet operates another skin, Whitebet, on Ongame and player pools will likely be merged in the future.

Whether the recent additions will help Ongame find its feet again is yet to be seen. Amaya will need to update aging software and boost marketing efforts, in addition to opening its arms to migrating skins. Though the potential for change is there, no doubt. For the International Poker Network and Boss, however, the future looks bleak. The beleaguered network may not recover from the loss of one of its largest skins.

 

 

 

 

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