At the time, IGT said it would “consolidate its product development” due to the “change and uncertainty in European market conditions [diminishing] the expected returns in certain real money wagering products.”
IGT acquired Swedish-owned Entraction in May 2011 for approximately £70 million ($108 million). However, liquidity shrunk after the network pulled out of markets such as Canada, Israel, Norway, Russia and Turkey last year. It has been the worst performing European network in the last twelve months, losing more than 50% of its traffic.
Many operators had already found new homes before this week’s close, with a number joining the Microgaming network, which recently rebranded as the MPN.
iGame Malta, which owns and operates 24hPoker, NoiQ and Pokerihuone, moved to Microgaming last month; BetVictor (formerly VictorChandler) shifted all brands in September; and Betsson recently launched a room on the network to complement its Ongame offering.