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Out with the old and in with the new. Just hours after Full Tilt confirmed that it shed partnership deals with its two remaining pro sponsors —Gus Hansen and Viktor Blom— the site launched a new ad campaign centered around “sharing the experiences of players.”

The idea behind the new marketing concept created by advertising agency ‘Simply Zesty’ is to “showcase the drama of playing at Full Tilt from a player’s perspective,” stated a press release. Just a few years ago, that drama included phantom deposits and the mismanagement of funds under the regime of Ray Bitar and Howard Lederer, et al.

But alas, two owners and three years later finds Full Tilt’s ship righted and heading for calmer waters that will eventually include the U.S. In the meantime, the new marketing strategy “is initially set to hit England, Scotland, Wales, and Northern Ireland, allowing budding poker players all over the UK to create their own stories with a tantalizing offer of £10 free from Full Tilt.”

A Barrage of New Ads on the Way

That free £10 is offered to new players, giving the newbies “a taste of what’s available 24/7” at the Full Tilt tables. Another taste is provided by two new, short videos entitled ‘The Bluff’ and ‘The Call’ (see above and below).

These cutting edge adverts showcase exactly what playing our games is all about – the psychological warfare, the bluffing, the fun and the drama that happens all day long at Full Tilt,” said Full Tilt Managing Director Dominic Mansour . “A huge amount of time and effort has gone into the new brand and we’re thrilled to share the first of our stories with the UK.”

While the videos focus on poker, the new Full Tilt is readying an equal emphasis on its online casino games. Just a few months ago, ‘Poker’ was dropped from the name as the first step in the expansion process.

In addition to the videos, players in the UK can expect to see digital and television ads about the revamped Full Tilt coming soon. Commuters and those who still get their information from newspapers are also being targeted in the new advertising strategy.

 

 

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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.

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