Full Tilt Poker have announced details of their new player loyalty program. The big changes include:
- The reinstatement of the Full Tilt Poker Black Card
- A compromise on player reward level. Black Card members will be able to instantly exchange points for cash at a rate of 40%.
- A VIP Amnesty, allowing players to transfer their VIP level from another poker room to Full Tilt.
As of yet, a date has not been announced for the relaunch. However, it’s clear that Full Tilt are taking their recent slip in rankings very seriously.
The VIP Amnesty is certain to worry competing rooms. It should be noted, however that this same tactic was used by a number of rooms post Black Friday to little effect. PaddyPower even ran a Green Card promotion, in an attempt to take advantage of the situation.
“Full Tilt Poker is also offering a ‘VIP Amnesty’ to all poker players throughout April, giving players the opportunity to seamlessly apply the status they’ve earned on other (poker) sites toward the equivalent status under the Full Tilt Poker loyalty program“
To rub salt in to a wound, they’re also offering paid sponsorship contracts to the top performers in each game type, with the fine metrics of the system yet to be decided.
The news will be sure to frustrate competitors. Not only is Full Tilt offering an improved VIP scheme with a top tier of up to 40% cashback, but they’re poaching new customers by actively encouraging them to join their own scheme at an equivalent status and a pro sponsorship system.
It remains to be seen whether this tactic will prove successful. It contradicts the current industry stance of catering towards recreational players and some industry insiders have already come out and said that marketing ploys such as this will lead to tougher games and a poor poker ecology.