Expekt has planned to close down its current affiliate program with a view to opening a new one in the near future according to CAP. The online gaming platform, which offers online gambling services such as poker and sports betting to a large, predominantly European customer base, has planned to close down their current affiliate program with a view to opening a new one in the near future.
While at first this may seem like a non-story, multiple affiliates have reported that all affiliate accounts are being closed down and that current players will not carry over.
The revelation essentially means that any affiliate with active players on the Expekt platform will be left with nothing and will be forced to start over new.
It remains unclear what the company plan to do next, but if they go through with this proposal then you can be sure that they’d lose a considerable amount of credibility and trust within the gaming industry. It’s never a good idea to anger those who have brought revenue to your business in such a selfish manner.
More to follow shortly…