The Equity Poker Network (EPN) successfully launched today, but not before a few new skins joined the network prior to the real-money debut.
PokerHiro, GearPoker and Heritage Sports signed on to the upstart cooperative poker network, joining Full Flush Poker and IntegerPoker. The additional skins will bring increased liquidity to EPN, which is operating as a not-for-profit cooperative in which each skin will have autonomy in offering bonus deals and rakeback to its players.
A press release provided to PokerUpdate heralding the arrival of the new skins stated that PokerHiro “brings the first Asian-facing operator into the mix,” which gives EPN “access to the growing and relatively untapped Asian online poker market.” The popularity of online gaming is indeed rising in Asia and PokerHiro players will be able to test their skills versus players located in the U.S. and Europe.
EPN is hoping that the signing of HiroPoker will prompt other Asian-facing gaming operators to consider joining the network. EPN founder Clive Archer said that the new network’s “unique non-profit business model” is an attractive fit for operators who are “looking for a smarter and more profitable way to enter the online poker industry.”
Online sportsbook Heritage Sports also joined EPN and has added online poker to its sports betting and casino offerings. As most online poker players are aware, sports bettors who click their way over to poker rooms associated with sportsbooks often play poker recreationally and are quite fun to compete against on the virtual felt.
“Heritage looks forward to contributing to the expansion of EPN,” said a Heritage Sports representative. “We are excited to be part of a unique poker network.”
GearPoker migrated to EPN from the U.S.-facing Chico Poker Network. The site has been online since 2007 and its website promises “poker in the fast lane.” Players can access their existing GearPoker accounts on the new network.
The new poker rooms on EPN are offering various deposit bonuses for players. The network is yet to be tracked by PokerScout, but a quick glance at the lobby at Full Flush Poker during off-peak hours found at least a couple dozen players seated and playing No-Limit Texas Hold’em.