Less than a month after taking the site offline, Ivey Poker has announced that a new man is in charge. On Wednesday, Dan Fleyshman was announced as the new CEO of Ivey Poker.
Fleyshman is the former CEO of Victory Poker and the founder of the charity Model Citizen Fund. In addition to his success in the poker industry, he has found success at the tables, earning over $703,000 in live tournaments including a 7th place finish in the 2010 WSOP Europe Main Event.
Fleyshman Hypes New Extensions for Ivey League 2015
“Expanding Phil Ivey from a household name poker player into the ‘Ivey League’ brand that he deserves to be ….” Fleyshman tweeted, followed by “Expect to see a dozen product extensions from Phil Ivey and a major rollout by the all-star team we’ve put together for Ivey League 2015.”
Ivey Poker launched on Facebook in the Summer of 2013 and later launched a mobile version of the app. Despite backing by ten-time bracelet winner Phil Ivey and boasting a stable of talented pros, players failed to connect with the site.
When the site closed last month, Ivey claimed that the closure was the first step in the site’s evolution and the site would return next year.
Will Fleyshman Breathe New Life into Failed Product?
Fleyshman’s signing as CEO is potentially huge for Ivey Poker as they look to find their niche in the social media online poker market. When first launched, the Ivey Poker App was unique in that it featured a stable of top pros and rising stars in the poker world. They also had a training section that was initially intended to help train players how to improve their poker game.
Later, Ivey Poker purchased LeggoPoker and re-purposed the company into Ivey League. Featuring a mix of former Leggo pros and adding in new Ivey League coaches, the company now offers a three-tier training system to anyone looking to improve their game.
Fleyshman rose to fame after founding Victory Poker, a successful real money online poker site that featured several top pros including Antonio Esfandiari. The company was forced out of the US market after Black Friday and soon after Fleyshman decided to close the site and migrate accounts to Cake Poker.
Fleyshman brings a wealth of experience to Ivey Poker and should help the site get out of the virtual rut that it appeared stuck in prior to shutting down. He should also be instrumental in helping the site achieve an assumed goal of offering real-money poker in the legalized U.S. poker market. The current product is far from being sufficient for a real-money site.