Bwin.party has announced that they will no longer be accepting new players in 18 countries in a massive shutdown that is designed to focus concentration on markets where regulation is not in a so-called grey area.
The announcement came in the form of an email to company affiliates stating that for “commercial reasons,” new traffic will no longer be accepted in the following jurisdictions: Argentina, Armenia, Belarus, Brazil, Colombia, Croatia, Cyprus, Finland, Greece, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Serbia, Slovenia and the Ukraine.
A bwin.party spokesperson told eGR that the company business strategy entails focusing on markets that are “regulated and to-be-regulated” and has resulted in “making adjustments in various dot.com markets.” The pullout is effective April 30, 2013, but does not include players in the aforementioned countries who have already established accounts at bwin.party sites such as PartyPoker.
Bwin.party CEO Norbert Teufelberger hinted toward the changes earlier this year when the company’s financial results for 2012 were deemed inadequate. The CEO said at the time that bwin.party would be “reducing the number of markets we are putting a focus on.” The missive sent to affiliates today bears that out.
One of the markets bwin.party is expected to focus on is the new U.S. online gambling market expected to launch this year in Nevada, Delaware and New Jersey. Bwin.party has partnered with casino companies Boyd Gaming and MGM Resorts, and also has an agreement in place with the United Auburn tribe in California.