Bowing to pressure from New Jersey gaming regulators incensed that unregulated poker sites continue targeting their state residents, Bovada has decided to no longer accept new players from the Garden State.
Bovada is the U.S.-facing skin of Bodog, who currently holds down 7th place in global player traffic with a seven-day average of 1,400 cash players. PokerScout‘s latest tallies show that traffic total to be three times greater than the next U.S.-friendly offering, the Merge Gaming Network.
Bovada follows in the footsteps of the Winning Poker Network (WPN) and the Equity Poker Network (EPN), who actually went a bit further earlier this month by also banning players in Nevada and Delaware. Bovada’s most recent announcement regarding New Jersey players made no mention of the other two regulated states.
The new action taken by Bovada does not preclude existing poker players from New Jersey from accessing the online poker room. WPN and EPN did give the boot to existing players, advising them to cashout any remaining account balances and suggesting that playing at regulated sites would be a wiser option.
New Jersey’s online poker regime has not lived up to early revenue projections and state officials believe that part of the problem lies with players continuing to patronize unregulated sites. A cease and desist letter was recently sent by gaming regulators to affiliates demanding the removal of links to unregulated sites.
Affiliates are now faced with a seemingly tough decision. To either continue promoting unregulated U.S. poker sites, which at the moment would likely be more lucrative considering only three states have enacted legislation. Or to stop acting as an affiliate in the U.S. at unregulated poker rooms, siding instead with regulated poker sites in anticipation that more states will join the party in the future.