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Betfair to Remain in NJ Due to GameAccount Mobile Launch?

An interesting development with one of Betfair’s partners may hint that the beleaguered online site might have a future in New Jersey.

According to RTE News, GameAccount is eyeing a 2015 mobile casino launch with an “undisclosed US casino operator” that plans to launch its mobile casino in the first quarter of 2015. The product to be released by the company will be HTML5 games as well as apps for both iOS and Android.

These products are said to replicate Class III slot machines. The apps are targeted towards younger users of legal age.

On-property Mobile Casino gaming is the natural evolution of Internet-based gaming for US casino operators,” said Dermot Smurfit, CEO of GameAccount Network. “We are delighted to have been chosen as the provider of On-property Mobile Gaming for a major US casino and will seek to deliver this innovative solution for the Operator as soon as possible in 2015.”

Who Else But Betfair?

While not specifically named, the only logical assumption to be made for the US gaming partner is Betfair. No other states are anywhere close to legalizing generalized online gambling in the time frame named in the report.

GameAccount is already partnered with Betfair and operates Betfair is still operating in New Jersey despite the Trump Plaza shutting down earlier this month. GameAccount has deals in three other states, but those are for “free play” sites.

The company operates Foxwoods Casino’s free play site, one that has been in operation since January. They also have deals with Oklahoma’s Osage Casino and Empire City Casino in Yonkers, NJ to provide free play services.

Positive Spin by Company or Hint at Betfair’s Future?

With the recent closure of the Trump Plaza, the future of Betfair in New Jersey has been uncertain. One has to wonder if this announcement is a hint that Betfair will continue operations in the state with another partner or through some other arrangement with the NJ Division of Gaming Enforcement.

Other than GameAccount trying to put on a positive spin for stakeholders in the company, it would seem unwise for the company to make bold claims if there weren’t some assurances that they could deliver. This is purely speculation at this point, but it’s possible that Betfair will remain in the New Jersey market.



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James Guill

James Guill began his poker career in 2006, spending two years traveling the US tournament circuit. Since 2008, he has covered the game extensively for some of the biggest names in the industry. When not writing about the latest poker news, he can be found hunting for antique treasures in Central Virginia.