It appears we have an answer as to whom Betfair’s next New Jersey partner will be, and it will be Caesars. The New Jersey Division of Gaming Enforcement has issued a transactional waiver for Betfair to operate under Caesars Interactive Entertainment’s license in New Jersey.
With the waiver, Betfair will be able to continue offering online poker in New Jersey for at least six months or until Betfair can obtain their own internet casino service industry enterprise license. They are currently listed as an applicant for said license.
Betfair to Move Servers to Caesars
According to the transactional waiver, Betfair will move their servers and operate from CIE as part of a Data Center Sublicense Agreement. The agreement was entered into on September 22, 2014 by the two parties.
Under this agreement, Betfair will operate separately from Caesars and offer real-money online gambling services in New Jersey. It is unclear at this time whether they will offer both online poker and general gaming or eliminate their poker room.
Standalone or Partnered With Caesars AC?
As an official announcement hasn’t been made by either company, it is unclear at this point whether Betfair will operate as a stand-alone site or partner with another casino. Caesars AC would be the most logical fit since they are not actively partnering with 888.
Prior to the Ultimate Gaming departure, Betfair was next to last in overall revenue in New Jersey and dead last in online poker revenue. Dropping their poker room and focusing exclusively on general gaming could help improve the site’s position. Also, a partnership with a casino that will actively market the company should help to improve overall market share in the state.
This is a developing story and we will bring further details as they arise.