As the world’s largest online betting exchange, Betfair knows a thing or two about marketing strategies.
That know-how came to the forefront as Betfair kicked off its marketing campaign in the U.S. by touting its entry into the New Jersey online gambling marketplace. “Lets Play NJ.com” is sprawled across the top of Betfair’s new websites at BetfairNJ.com and LetsPlayNJ.com. New Facebook and Twitter accounts have also been established.
A partnership with Atlantic City’s Trump Plaza has already been inked. However, New Jersey Division of Gaming Enforcement (DGE) regulators have yet to approve either Trump Plaza or Betfair as the casino’s online gambling partner.
Only the Borgata Hotel Casino & Spa and the Golden Nugget Atlantic City have received operator’s permits in New Jersey thus far. Betfair is betting that its inclusion will be a mere formality and has readied itself for that eventuality.
While proclaiming that “Betfair is Coming to New Jersey” in its marketing drive, the UK-based betting exchange does point out that its foray into the U.S. market is contingent upon state gaming officials approving of its participation. Betfair is one of about three dozen applicants that the DGE is in the process of investigating.
Players who visit the new Betfair websites are offered the opportunity to sign up in order to keep informed of the New Jersey launch date that currently is targeted as November 26. A three-question casino gambling mini-quiz is also available that tests punters on their knowledge of roulette, slot machines and poker.
According to eGR, Betfair’s agreement with Trump Plaza allows Betfair to operate online casino and poker gaming under the license of the New Jersey casino. Betfair may accomplish that endeavor in conjunction with gaming companies such as SHFL Entertainment, Amaya Gaming and GameAccount Network.