Betfair has officially integrated its recent acquisition, Blue Square Bet, into its platform and brand name.
The gaming operator informed former Blue Square Bet customers about this new integration. Players will be able to log into the website bluesq.com to learn more about their account. Betfair has assured customers that all funds and earned rewards have been transferred to the site.
The new acquisition has allowed Betfair to open new markets and customers with a popular sports book. Blue Square Bet had nearly 120,000 customers in the UK. Betfair hopes to expand upon this number through its market reach in other countries.
Former Blue Square Bet customers can speak to Betfair customer service for more information and assistance with login.