Betfair has begun its iPoker migration, as the betting exchange launched a Playtech-powered offering on the network today. As first reported by PokerUpdate in early January, existing players will be able to access both the iPoker and Ongame networks into mid-2013, while new sign-ups will be will be able to play on iPoker only.
"We have always kept a keen eye on Playtech’s product and network, and they have a very successful history behind them. Our customers have given us consistent feedback on what else they would like from Betfair Poker, and the majority of these requests are answered by the launch of our iPoker room," Matt Mowlam, Betfair’s head of poker, told PokerUpdate.
Betfair is the eighth skin on iPoker’s top tier, known for its recreational-friendly player pool, joining Bet365, Everest, Paddy Power, Poker770, Titan, William Hill and Winner Poker.
The iPoker network, owned by software provider Playtech, currently has six million customers and is the fourth largest poker platform, according to PokerScout
Betfair is listed on the London Stock Exchange with a market value of £700 million. The betting exchange first offered poker on the CryptoLogic Network in the autumn of 2005 before moving to an independent platform a year later. In 2010 the betting exchange joined the Ongame, which, after years of struggles, was purchased by Amaya Gaming.
Click here to read the full interview with Matt Mowlam.