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Aristocrat Signs Deal With Ongame Poker Network

Amaya Gaming Group and Aristocrat Technologies have entered into a Memorandum of Understanding whereby Aristocrat will offer the Ongame poker network platform to its US customers through Aristocrat’s nLive online gaming platform.

Amaya purchased Ongame from digital entertainment in October 2012 to add to its product portfolio. The Ongame poker platform is accessible via Aristocrat’s nLive online gaming solution, which offers land-based operators a turnkey method of providing customers with a virtual online casino.

The platform is available immediately for free-to-play games and can quickly be switched over to real-money use once regulatory approvals are in place.

“Aristocrat and Amaya share a common vision of integrating land-based gaming with online gaming,” said David Baazov, chief executive of Amaya Gaming Group. “Integrating our online poker offering into the Aristocrat nLive platform opens up a wide range of new opportunities in the United States. This is a strategic relationship in the most promising market in the world.”

Ongame is one of the world’s largest business-to-business poker providers. The global network includes more than 25 of the e-gaming industry’s strongest brands and operators. Ongame also operates in regulated markets including France, Italy, Denmark, Belgium and Spain.

Prior to the Aristocrat deal, Ongame recently welcomed InterPoker on its platform. The veteran online poker room, which has been dealing cards online since 2002, first announced it would be moving off SPIELO’s IPN Network (commonly known as Boss Media) earlier in April and completed the move to Ongame last wek.

“We are delighted to partner with Ongame to offer online poker on the nLive platform,” said Atul Bali, president of Aristocrat Americas. “This aligns perfectly with our strategy of bringing our best-of-breed wagering, free play and social platform, while integrating both Aristocrat and leading third-party content as part of the nLive offering.”

Aristocrat’s move comes as online poker begins to be rolled out across the US, with Nevada welcoming its first online poker service this week. Aristocrat says it will be involved with a future Nevada intrastate, and eventually interstate, online poker market.

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Bradley Chalupski

Bradley Chalupski made his first deposit onto an online poker site in 2009 and has been paying rake and following the poker scene ever since. He received his J.D. from the Seton Hall University School of Law in 2010.