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888 Again Cited for Misleading Promotions

In the second time in as many weeks, the Advertising Standards Authority (ASA) has called out 888 for misleading its customers.

The latest warning was issued over an introductory demo on a slots game known as Wild Gambler. Punters were allowed free spins on Wild Gambler on the website before making the decision to wager with real money.

The demo awarded payouts to players every other spin. A complaint filed by Netplay argued that players would likely expect winning spins half the time when gambling with real money as well, eGR reported.

888 voiced its contention that the demo was merely designed to give players an introduction to the product and did not incorporate the algorithms and random number generation found in real money games. But the ASA agreed with Netplay and forced 888 to remove the demo or to make it understood that the chances of winning 50% of the time during real money wagering was not likely.

Last week, a complaint by Rational Group that banners on an 888 website proclaiming to offer the “best benefits, bonuses, promotions and exclusive event offers anywhere online” was simply not true was also found to be misleading to players by the ASA.



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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.