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888 Ad Banned

The Advertising Standards Agency (ASA) have recently banned a television commercial made by 888 promoting their poker client, eGaming Review can reveal.

The commercial in question promoted 888’s new “Poker Cams” and showed a number of attractive people playing the game, including a group of three girls and a woman by a swimming pool in a bikini.

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One viewer however took offence to this. They believed that the commercial linked gambling to sexual prowess when the player won a hand.

888’s response to the complaint was that the advert was to only highlight the new social element to customers, and that any relationship between the players were “purely platonic,”.

In addition, the operator added that the women in the bikini was to show that Poker Cams “are fully interactive, instant and not affected by time-zones

The ASA agreed on the message that 888 were trying to portray. However, they added that while it was acceptable to use attractive people in adverts, the voice-over and interaction between players did imply a connection between the two and therefore breached the ASA code.

Last year, 888 saw three other adverts banned, including one on Facebook deemed to have promoted irresponsible gambling.

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Perry Garland