For those who haven’t yet noticed, a new day and age has arrived for poker with live streaming on Twitch.tv. Nobody has capitalized on the new medium more than Jason Somerville, who routinely broadcasts his poker-playing exploits for all the world to see
Henceforth, Somerville will be doing so as a Team PokerStars Pro after signing on with the top poker site. The deal appears to be win-win for both parties, asPokerStars prepares to launch its own Twitch channel with Somerville serving as the backbone of the initial broadcasts.
Those broadcasts are set to include a number of fellow Team PokerStars Pros, including Somerville’s friend and mentor Daniel Negreanu. As recounted atPokerStars blog, Somerville explains that there “have been few people in my life more crucial to my development as a human being as Daniel.”
Pay it Forward
While the Poker Hall of Famer and perhaps the game’s best ambassador was and is instrumental in Somerville’s life, the newest Team PokerStars Pro is paying it forward by attracting others to poker.
“I think that I am doing something that is new and innovative and bringing in new players, players who are looking at poker who have been disillusioned with poker in the last few years,” Somerville said. “I’m bringing those players back into the game and bringing new players who have more experience in the video gaming generation.”
With live tournament earnings approaching $4 million and a couple more million obtained from online play, Somerville has carved out a place for himself within the world of poker. And his Twitch.tv streams will continue to broaden the spot he has claimed.
UP Out, PokerStars In
Somerville was most recently a sponsored pro with Ultimate Poker in Nevada. The demise of that site a few months ago due to the constraints of the current intrastate online poker format turned out to be a blessing in disguise for Somerville, who refers to PokerStars Team Pro membership as “the holy grail” in poker.
The 27-year-old will next go on a marathon stretch of playing poker for 70 straight days for several hours each day under the screen name of ‘jcarverpoker’ at the PokerStars Twitch channel. That endeavor, a continuation of his acclaimed Run it UP! series, begins on March 1 and will equal somewhere in the neighborhood of 17,000 minutes of showtime upon its conclusion.
Players and fans can expect to see a lot more of Somerville in the future now that he has aligned himself with PokerStars. The first glimpse of him as a Team Pro will be this evening at the 1st Annual American Poker Awards in Los Angeles.
Somerville has been nominated for the Poker Media Content of the Year award for Run it UP!. Incidentally, PokerUpdate.com is the sponsor of the Media Person of the Year Award at tonight’s festivities.
At a time when pro poker sponsorships have been becoming less and less available, Somerville has bucked the trend. And the brass at PokerStars are elated to have him as part of the team.
“Jason is a unique proposition – a poker pioneer who has had great success both online and live, and brings something different to the table through the way in which he has built a popular live streaming poker show,” stated Kirsty Thompson, Head of Pro & Celebrity Marketing at PokerStars. “I’m sure he will be a great ambassador for PokerStars, and will help to increase the level of interactivity between the brand and its players.”