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News Bite: Bally Announces Online Division

US casino-management and slots provider Bally Technologies will create an online division–Bally Interactive–for its mobile and social games.

“As gaming expands outside the casino floor, our technologies will enable casino operators to reach their patrons wherever they are, bringing the casino to the players, and bringing players back to the casino,” said chief executive Richard Haddrill.

“This integration will enable our customers–the casino operator–to stay connected to player trends and behaviour, as well as give their patrons access to player’s club accounts when they are at home or on the go,” he added.

Bally made the announcement at this week’s Global Gaming Expo in Las Vegas.

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