As players compete at the Main Event of the 45th annual World Series of Poker in Las Vegas, the influx of players has resulted in WSOP.com’s Nevada site becoming the most heavily-trafficked in cash game action in the three regulated states that includes Delaware and New Jersey.
The latest numbers from PokerScout show WSOP-NV with 160 players in a seven-day average. The top position had been New Jersey’s Party Borgata Network, who has now slipped down to second place at 140 ring game players. As recently as a couple weeks ago, Party Borgata enjoyed a 150-140 edge in average cash players over WSOP in Nevada, PokerScout reported.
It’s evident that the poker players in town for the WSOP have been visiting WSOP.com while not playing in live tournaments. But with the Main Event scheduled to arrive at its final nine players in a matter of days, expect WSOP-NV to gradually lose action at the online tables as more and more pros are eliminated from the $10,000 buy-in tournament and leave town.
Also noteworthy is the fact that WSOP.com in New Jersey has gained some of the Garden State’s online poker market share. As of this writing, WSOP-NJ averages 130 players, just 10 off the pace of Party Borgata.
Player traffic numbers are of substantial significance to officials of states that are currently considering online poker and gambling regulations. Some of those states remain in a holding pattern while they study both the advances and pitfalls experienced by the regulated states that are acting as a litmus test for potential legislation.
Also analyzed by the states sitting on the sidelines are the marketing strategies used by the regulated sites and whether or not such marketing efforts have been successful. The advertising and marketing techniques employed by WSOP.com in Nevada have been effective in allowing the site to grab the top spot in player traffic. One could argue that it would be difficult to be ineffective considering that the Rio is plastered with reminders about the availability of WSOP.com while players are in town.
Party Borgata may again regain the title in coming weeks of the U.S. online poker room with the most cash game action among sites that are regulated due to the conclusion of the WSOP. But it may not hold that distinction over the long haul once other states with larger populations eventually regulate online poker.
Both Pennsylvania and California are seemingly next in line to some day pass ipoker legislation. Both have larger populations to draw from, over 38 million in California and more than 12 million in Pennsylvania. Both also have the benefit of learning from the mistakes of the trio of regulated states that took the plunge last year, which may turn out to be a significant advantage over time.
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