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Online Poker Player Traffic Update - May 6, 2014

A 2% increase in online poker player traffic last week that saw nine out of the top ten poker rooms and networks gain cash game action snapped an 11-week skid.

Speaking of snapping, 888poker‘s “Accelerate the Action” promotion on its fast-fold Snap Poker tables that will pay out $250,000 and thrilling rides in a Fighter Jet has attracted a substantial number of players. PokerScout reported that since the promo kicked off on April 25, 888poker has seen player participation at Snap Poker spike to almost 11% from 6.5%.

The promo requires players to complete daily missions and will run through May 20. Four winners of Jet Fighter freerolls with entries that are won by first achieving success in Snap Poker challenges will win rides in a L-39 Albatross Fighter Jet and a trip to Prague.

Accelerate the Action has allowed 888poker to move up into fourth place in the global rankings, booting Full Tilt Poker down to fifth. Full Tilt completed its “Build Your Bonus” promotion on May 3, but has quickly announced a new promo in hopes of regaining its previous position.

A “Take it Down” leaderboards promotion begins at FTP on May 9 and will conclude on May 18. Cash game players can win a portion of $18,000 in bonus cash in two separate leaderboard races divided by table stakes.

There was more movement within the top ten last week when regained the 10th position and knocked Adjarabet to 11th. The difference is now 50 cash players in a seven-day average, as PokerStars’ French offering enjoys 1,100 cash players to 1,050 of the Georgia-based Adjarabet.

Movement outside of the top ten poker rooms and networks saw Unibet fall out of the top 20 with cash game traffic now estimated at 370 from 550 just one month ago. A number of curiosity seekers who had flocked to the new standalone site after its hard launch in March have apparently moved on after satisying their desire to try out a new online poker room.

Unibet’s departure from MPN caused that network to tumble out of the top ten a couple of months ago and MPN is now relegated to 14th place with an average of 700 ring game players. MPN welcomed PokerLoco from the Ongame Network at the beginning of this month and is hoping the addition of that skin that enjoys a primarily Latin-American player pool will allow Microgaming to move up a place or two.

Over in the U.S., Lock Poker continues to stand firm with an estimated seven-day average of 55 cash players despite warnings from the Poker Players Alliance to stay away from the site until all players are paid. Almost $1 million is owed to players and Lock representatives have been quieter than Trappist monks with regard to responding to an inquiry from the PPA about when payment may be forthcoming.

The Pennsylvania Democratic Policy Committee held an online gambling hearing last week that may turn out to be a stepping stone to future Internet poker legislation and increased traffic in the U.S. regulated market. More will be known after a gambling study that was commissioned by Pennsylvania state officials is released tomorrow.

In addition to putting an end to an 11-week streak of decreasing cash player traffic, numbers also improved in comparison to year-on-year totals. In last week’s update, ring game action was 9% lower than late April 2013. It is now only 8% less than the first week of May last year.

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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.