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iPoker Takes Over 2nd Place in Player Traffic

The iPoker Network stands alone in second place in cash game player traffic rankings.

In late March, the industry’s top network pulled into a dead heat for second place with PartyPoker for a short spell, but eventually dropped back to third place. The latest PokerScout statistics show iPoker posting a seven-day average of 3,100 cash game players to 3,000 for PartyPoker. Full Tilt Poker is close behind in fourth place with 2,950 players, as of this writing.

Full Tilt held down second place for several months following its Nov. 6 relaunch, but slipped to fourth a few weeks ago. The drop in player numbers resulted in PokerStars’ sister site bringing back its Black Card promotion, as well as instituting a VIP amnesty program that allows players to transfer their VIP status from other rooms to Full Tilt.

In last week’s numbers, Full Tilt gained 8% in player traffic in three days of running a Take 2 promotion that rewards multi-tablers. That promotion runs through April 14. After announcing upon relaunching that their marketing strategy would not include catering to multi-tablers who play cash games for hours on end, Full Tilt has seemingly done an about face with their latest promotional offerings. Whether its enough to regain second place remains to be seen.

MPN moved up a notch to ninth place, pushing PokerStars.fr into tenth. ZyngaPlusPoker’s UK launch did nothing to help PartyPoker’s traffic numbers, as their player tallies dropped 7% despite Zynga joining the player pool. iPoker’s launch of anonymous tables was not responsible for their second place showing, as their player traffic didn’t improve. It was more a case of taking over second place due to PartyPoker’s large decline in traffic.

Industry online poker traffic dipped 3.2% overall last week. That makes five straight weeks of declining player traffic, according to PokerScout. Since April 9, 2012, the market has fallen 10%.

 

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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.

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