Full Tilt gained 14% more players last week thanks to its Rush Week promotion that allowed players to earn up to $250 in bonus cash dependent upon earning enough points while playing the site's popular fast-fold offering, Rush Poker.
The jump in traffic permitted the three-month old relaunched site to remain in second place in PokerScout's worldwide player traffic rankings and put some distance in traffic numbers over their nearest competitor, PartyPoker. Full Tilt currently enjoys a seven-day average of 4,650 players, with PartyPoker running 800 players behind at 3,850. The fourth ranked iPoker Network trails PartyPoker by 800 players as well, with a seven-day average of 3,050.
The Rush Week promo concluded at Full Tilt Feb. 3, but the site is banking on its Edge Up promotion that runs throughout the month of February to retain cash game players. Edge Up allows players to enjoy Silver status benefits for the entire month as long as a fraction of a Full Tilt player point was earned in January. That results in higher Edge cash reward payments and more freeroll opportunities.
Not to be outdone, PartyPoker will make a run at overtaking second place in cash game traffic numbers with its World Domination promotion. The promo awards cities to players each time 10 PartyPoints are earned. The more PartyPoints collected, the more cities are conquered, which results in cash prizes and rewards. The promo began Feb. 4 and will run for all of February, or until all the cities have been claimed.
Overall, online poker traffic dipped just 0.3% last week, but has declined 13% from this time one year ago. The world's leading online site, PokerStars, is down 18% when compared to Feb. 5 statistics in 2012. However, the reason for that decrease is that this time last year, players were flocking to PokerStars in hopes of being dealt in on the site's 75 billionth hand promo.