The novelty of playing on the relaunched Full Tilt Poker has seemingly already worn off after three weeks, as player traffic has dropped 40% at FTP since its Nov. 6 relaunch.
With a weekly decline tabbed at 19% by PokerScout, Full Tilt now has a seven-day average of 5,600 cash players. That total is still good for second place in worldwide player traffic, more than doubling the 2,750 players found at the third-ranked iPoker Network. However, with Full Tilt’s Deal Me In Bonus already expired and the site offering among the lowest rakeback rewards in the industry, the player traffic numbers may drop further in coming weeks.
While Full Tilt player numbers are tilting, sister site PokerStars gained 5% over the previous week. The world’s leading poker room is the only one of the top ten who saw player numbers increase. Much of that is attributable to its 90 billionth hand promotion that began Friday. Those milestone hand promotions that reward players just for being dealt cards are always a boon to PokerStars’ player traffic numbers. The 90 billionth hand of PokerStars existence is expected to arrive on Thursday, with each player dealt into the hand guaranteed at least $10,000.
The PokerStars promotion seems to be enticing players from other major poker rooms. While ‘Stars saw a gain of 19% since the promo began, six of the top ten networks or sites have seen 5% less traffic the past week. And nine of the top ten lost player traffic, with king of the hill PokerStars the only site enjoying an increase. Overall poker traffic for the online industry fell 1.8% the past week. In the last year, player numbers have fallen 4%. PokerScout cites reasons for the decline to be a “tough regulatory environment and a global stagnation in poker’s popularity.”