Full Tilt Poker has held down second place in cash game player traffic almost exclusively since its relaunch on Nov. 6. Except for a short blip when PartyPoker climbed into the no. 2 spot following the migration of bwin players from the Ongame Network, Full Tilt has trailed only sister site PokerStars in seven-day average player traffic numbers.
But Full Tilt’s hold on second place is tenuous as of this writing, showing a seven-day average of 3,350 cash game players, only 50 more than PartyPoker’s average of 3,300. The fourth place iPoker Network is also not far behind, averaging 3,200 players, according to PokerScout. And with Ladbrokes’ recent announcement that it will in due course move its players off MPN and onto iPoker, a change in traffic rankings that pushes Full Tilt out of the no. 2 slot is beckoning.
Last week, Full Tilt saw player traffic drop 11%. A new Game of the Week promotion that awards two times as many player points and a discount in buy-ins for playing the week’s designated game is underway. But such a promotion tends not to attract new players as much as it encourages existing players to try new games. This week’s designated game is Pot-Limit Omaha.
PartyPoker lost 3% of player traffic last week, while iPoker gained 3%. PartyPoker’s new policy of segregating players according to ability may be partly responsible for its decrease. Tables populated with less-skilled players are not available to players who show consistent profitability. This may have prompted a number of better players to log on elsewhere.
Industry-wide, online poker traffic dipped 3% last week and is down 7% from the same time last year. While there hasn’t been any change in rankings among the top five spots for quite some time, we may see Full Tilt tumble from second place in the future.