Just three weeks shy of its one-year anniversary following a relaunch under new ownership last November, Full Tilt Poker has tumbled to sixth place in global online poker player traffic rankings.
The two-spot fall from fourth place came as a result of cash game traffic decreasing 5% last week, according to PokerScout. Prior to its relaunch on November 6, 2012 under the direction of Rational Group, many industry observers had predicted Full Tilt would retain the second place ranking it enjoyed before the misdeeds of Ray Bitar and Howard Lederer came to light.
Indeed, Full Tilt did hold that runner-up slot behind sister site PokerStars in worldwide traffic for a good portion of the last year. However, the novelty of playing at the relaunched site that boasts perhaps the best software in the business has apparently worn off.
Players now favor the iPoker Network, 888Poker, PartyPoker, and even PokerStars’ offering in Italy over the beleaguered Full Tilt, as those four poker rooms and/or networks hold down the second through fifth place rankings, respectively. Expect some new marketing initiatives to be unveiled at Full Tilt in the near future, as the most infamous poker site in online poker history is likely to attempt to win back cash game players.
iPoker has solidified its second place standing with a seven-day average player traffic count of 250 players greater than third place 888Poker. 888’s advantage over PartyPoker is 100 players over the same seven-day span, 2,250 cash players to the 2,150 seen at the bwin.party offering.
PartyPoker continues to impress following its major software overhaul early last month that favors gamification. Glitches in the new software caused 8% of its players to log on elsewhere. PartyPoker software experts worked overtime to resolve the issues and their persistence has paid off. Player traffic has been climbing steadily ever since and the site now enjoys 5% more cash game action than that seen in the beginning of September.
U.S.-friendly poker sites also experienced more ring game player traffic recently. While the country’s two main political parties are at loggerheads over solving budgetary concerns that have partially shutdown government offices, overall player traffic at U.S.-facing sites has risen 2%. Roughly 350,000 federal government workers have been idle during the two-week impasse and some of them are apparently playing online poker.
The online poker industry overall saw a gain of 1% in cash game traffic over numbers tabulated in the previous week. That marks an increase for two consecutive weeks, which is not uncommon for this time of the year. For those who prefer to look at the glass as half-empty, the overall market is down 10% from the same time last year.