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Full Tilt Aims for Big Boost in Online Poker Player Traffic

Full Tilt Poker began a Big Bonus promotion late last week in hopes of making a run at the no. 2 slot in global rankings of online poker player traffic.

PokerScout reports that cash game action is up over 20% at PokerStars’ sister site since it kicked off its promo on Friday. The number of players taking seats at ring game tables has increased each day that the promotion has been in effect.

The Big Bonus promotion is one of a personal nature, with the amounts of player bonuses varying apparently according to their past loyalty to Full Tilt. Players have until November 12 to accept their personalized offers and two weeks after that to earn the points needed to release bonus cash.

Tomorrow marks the one-year anniversary of Full Tilt’s relaunch under ownership of the Rational Group. The site immediately jumped to second place in worldwide rankings following its much-heralded online return in 2012. Full Tilt managed to remain behind PokerStars much of the past year until the last few months when it has been seen waffling between second and fifth place in the rankings. FTP did actually fall to sixth place for a short spell.

But the most tumultuous change in player traffic last week occurred at the Revolution Gaming Network when Lock Poker left the troubled network to strike out on its own as an independent poker room. Crying foul over an alleged breach of contract, Lock departed the network amid promises to players of a new beginning at Lock Poker 2.0.

That new beginning began with players being routed to Pure Poker instead of Lock Poker, apparently in an effort by Revolution to thwart the exodus of players. How that situation will turn out is anybody’s guess at this point. It is highly likely that legal wrangling with a lot of accusatory finger pointing will remain on the agenda between the poker site and network for quite some time.

What is known is that Lock’s departure caused player traffic at the U.S.-facing network to nosedive. Cash game traffic at Revolution is down nearly 30% and the network has tumbled to 29th on the global charts. Lock, meanwhile, has about one-fourth the traffic of Revolution, which caused PokerScout to point out that “Revolution has lost more players than Lock has gained in the dispute.”

Another dispute that made headlines last week was that between players and PartyPoker. The bwin.party site yielded to the threat of an organized player sit-out and decided to end its controversial segregated tables.

Perhaps better known as its “Protected Table” policy that kept skilled players from joining tables populated by players who tend to lose money, a PartyPoker rep announced on 2 + 2 that the concept would be scrapped. Also promised by the bwin.party exec was better communication between the site and its loyal following.

PokerScout reports that traffic is up substantially at PartyPoker since Thursday’s announcement. The sharks are apparently ecstatic and may be in a feeding frenzy now that they may once again swim among the fish.

The online poker industry saw overall player traffic rise less than 1% last week. But an increase is better than a decrease, especially when considering that numbers are 10% lower than the same time last year.

 

 

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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.

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