While the game of poker remains heavily dominated by men, a recent study indicates that 22% more women can be found playing online poker socially.
That increase was reported by International Game Technology and DoubleDown Casino, who make a habit of tracking player preferences among social online casino players. The rise in participation on the virtual felt among the fairer sex occurred in 2013 in comparison to 2012 player statistics.
“As the world’s largest virtual casino, we pay attention to trends and make note of the fact that poker is appealing to broader audiences both online and on the casino floor,” stated IGT Interactive Group’s VP of Global Marketing John Clelland in a press release. “Poker is traditionally thought of as a male-dominated game, but our data proves that female poker players are on the rise in social casinos.”
Some women may be reluctant to participate in live poker events due to the large majority of men seated at the tables. That intimidation factor does not come into play in online poker where the only clue as to an opponent’s gender may be a player’s screen name or avatar. That in itself may be a bluff, however, as players can pretend to be whomever they so choose, male or female, while hiding behind a computer monitor.
There currently exists a trend toward attracting more recreational real-money online poker players, as the industry continues to see a decrease in player traffic numbers. Considering the findings of the IGT and DoubleDown data research, perhaps more marketing strategies should be geared toward converting the increasing numbers of female social online poker players into real-money players.