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AAMS Publishes October Gaming Update

Italian regulatory body L’Amministrazione autonoma dei monopoli di Stato (AAMS) has published it gaming update for October. The online market, while in decline through the first half of the year, continues to rebound since the introduction of cash poker and casino games this summer.

Gross gaming revenue (GGR) grew to €80 million in October, up 75% from the same period last year, returning the Italian market to positive growth for 2011. The country’s remote gaming market is now 3% larger than in October 2010.

Sports betting was the standout, spiking 300% from €6 million to €24 million. Poker and casino revenues saw a 56% increase from €32 million to €49 million, while bingo dipped 23% to €4 million.

Poker, casino and other games accounts for 58% of GGR, the largest group tracked by AAMS, ahead of fixed odds sports betting (29%) and bingo (8%). PokerStars, the world’s largest poker room, has a tournament market share of 37% and 21% of the country’s cash game market. Italy-based Lottomatica boasts 34% of the casino games market, the highest amongst licensed operators.

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