Italian regulatory body L’Amministrazione autonoma dei monopoli di Stato (AAMS) has published gaming data for September. While in decline through the first half of the year, the online market has seen an uptick since the introduction of cash poker and casino games this summer.
Gross gaming revenue (GGR) was up 5% to €66 million in September 2011. Poker, casino and other games saw revenues rise 52% from €29 million to €45 million. The spike in casino and poker revenues, however, was offset by a 36% decline in fixed odds sports betting and a 27% drop in bingo.
Poker, casino and other games accounts for 57% of GGR, the largest group tracked by AAMS, ahead of fixed odds sports betting (29%) and bingo (8%). PokerStars, the world’s largest poker room, has a cash game market share of 24% and 36% of the country’s tournament market. Italy-based Lottomatica boasts 34% of the casino games market, the highest amongst licensed operators.
Earlier this autumn, PokerUpdate reported that AAMS was preparing to blacklist unlicensed operators.