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AAMS: Poker Market in Decline

Italian regulatory body AAMS published its first year-over-year comparative review of the gaming market since cash games were rolled out in July 2011.

The country’s online poker market, available only to Italian players, is in decline. Total revenue from cash games and tournaments was €23.4 million in August 2012, down 31% from the €33.8 million generated in August last year.

Ring games dipped 41% year-over-year to €14.2 million, following a cumulative decline of 5% during July and August. Tournament revenues were down 5% from last year to €9.1 million, and dropped 21% during July and August.

The plunge comes despite the injection of cash and casino game revenues in July 2011, and highlights the pitfalls of segregated player pools.

Higher taxes and waning liquidity have burdened dot country markets. AAMS, its French counterpart ARJEL, and Spain’s DGOJ are discussing the possibility of pooling of liquidity.

According to figures in the AAMS report, PokerStars maintained its dominant position in the market. In cash games, increased its market share to 32% in August, while the site’s share of the tournament market grew to 44%.


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