Following in the footsteps of online poker sites such as 888poker, Daily Fantasy Sports site DraftKings revamped its player rewards system to one that is based upon completing missions.
Citing a Frequent Player Points (FPPs) program that less than 10% of its players put into use, DraftKings announced a new scheme effective at the beginning of April that includes Daily Missions that payout in FPPs, free contests with over $150,000 up for grabs every month, and Flash Bonus contests that giveaway numerous prizes. In addition, players will still earn 1 FPP for every $1 in entry fees, reduced from the 3 FPPs per $1 in entry fees of the old program that included no extra perks.
“These additions will give all of our players the opportunity to enjoy even more rewards on DraftKings,” stated the press release. “We look forward to growing this program in the upcoming months and years as we continue to provide the best experience in Daily Fantasy Sports!”
Look in the Mirror
DraftKings’ announcement comes just days after 888poker’s new loyalty program went into effect on March 28. The 888poker Club is centered around the completion of Club Challenges, a diversion from the old plan that focused on generating rake.
Also paramount in 888poker’s VIP program are Free Tournaments that offer $100,000 in guaranteed prize pools every month. That sounds very similar to the $150,000 that DraftKings plans to dole out monthly.
PokerStars also implemented a new loyalty program on January 1. While the changes made were not specifically related to gamification, the site’s most recent promotions have been heavy on completing missions and challenges.
Like DraftKings, PokerStars’ aim is “improved rewards for the vast majority of players.”
We Are Not Online Poker
While the new rewards program at DraftKings may resemble the VIP scheme put into play at online poker rooms, the changes come about just one month after an executive at DraftKings’ biggest rival, Fan Duel, tried to put some distance between DFS and online poker.
FanDuel CFO Matt King angered many in the poker industry when he told a PBS.org interviewer in February that poker is not a game of skill. King stated that “every time you shuffle the deck, it creates an element of luck that trumps it basically to being much more a chance-dominated game than a skill-dominated game.”
DraftKings’ loyalty program consists of four levels: Bronze – 1,000 FPPs; Silver – 2,500 FPPs; Gold – 5,000 FPPs; and Platinum – 20,000 FPPs. Those are monthly FPP requirements that begin the 1st of every month. Your status determines your free entry into a contest the following month in either a $10K, $25K, $100K or $150K contests, respectively. Platinum level players get a $100K and a $50K free entry, not one $150K.
FPPs earned can be used for other contests, apparel, VIP experiences, and merchandise. Players cannot drop down in levels and can only advance regardless of perhaps missing FPP requirements in subsequent months.