William Hill has agreed to a two-year deal with the Professional Darts Corporation (PDC) to sponsor the World Darts Championship.
The 72-player event is to be played during the Christmas holidays at London’s Alexandra Palace. Dart players and fans in the UK can watch the tournament broadcast live over Sky Sports, the PDC announced.
Since first being staged in 1993-94, this tournament has grown into the biggest in darts, not only in terms of prize money and stature – with over £1 million paid out in the sport’s richest event – but also with the fantastic crowds who flock to Alexandra Palace every year,” said PDC chairman Barry Hearn.
William Hill takes over sponsorship duties from Ladbrokes and the tournament will now be known officially as the William Hill World Darts Championship. The deal is reportedly in excess of seven figures.
Michael van Gerwen will be defending his title and is listed as the early favorite. He will be challenged by runner-up Peter Wright and by 16-time World Champion Phil ‘The Power’ Taylor.
The UK bookmaker is no stranger to sponsoring dart championships, as William Hill previously handled similar duties for the Grand Slam of Darts from 2011-13 at Wolverhampton Civic Hall.